If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in. We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.

Netflix, the almighty lord of streaming and exclusive content, has been having issues with viewers using proxy servers since pretty much the start of its rising popularity. Although the streaming service has a lot to offer its viewers, not everybody’s Netflix queue show the same content, so many go the VPN route as a means to trick the system and open up TV shows and movies that would otherwise be blocked due to varying regulations from country to country.

David Fullagar, Netflix’s Vice President of Content Delivery, had this to say on the company’s blog page, “In the meantime, we will continue to respect and enforce content licensing by geographic location.” Certainly Fullagar and his team definitely understand the struggles others go through, but sadly they had to go the legally sound route and look into technology that would better enhance their service’s VPN Detection.

Fullagar goes on to say that the new VPN Detection will go live in the coming weeks, and when it does it will disable the use of Netflix via proxy servers. He assures non-proxy users that this change will have little to no effect on their viewing experience.

As VP of Content Delivery, David Fullagar’s mission is to work as hard as possible to delivery equal content to all Netflix users, so ends his post with a promise to saddened proxy users:

We look forward to offering all of our content everywhere and to consumers being able to enjoy all of Netflix without using a proxy. That’s the goal we will keep pushing towards.

If there are any proxy-using Netflix streamers reading this article, I really hope you weren’t right in the middle of a riveting drama or sitcom binge session.

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